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Looking back on the market conditions for fruit in the first half of 2018, the first sign of trouble came from oranges. Prices dropped from 10 yuan [1.54 USD] last year to 2-3 yuan [0.31-0.46 USD] after the Spring Festival this year. Wo oranges were once the king of oranges with a record price of 20 yuan [3.08 USD], but their price dropped to 3-5 yuan [0.46-0.77 USD]. Other varieties in Sichuan dropped from a stable 8-10 yuan [1.23-1.54 USD] last year to 3-4 yuan [0.46-0.62 USD] this year. Late-season oranges also suffered and their retail volume decreased.

The price decrease did not stop with oranges. The price of strawberries dropped by 20-30% in March of this year. When pineapples entered the market in May, their price continuously fell until it reached 0.2-0.3 yuan [0.03-0.05 USD] per 0.5 kg. Xuwen pineapples even became unmarketable. Their price dropped to 0.15 yuan [0.02 USD] and still people did not buy them. In that same period, the price of mango also dropped. Packaged Guifei mango's were only 4 yuan [0.62 USD] per 0.5 kg, while non-packaged mango's were only 2 yuan [0.31 USD] per 0.5 kg. Hainan mango's suffered an even worse fate and became unmarketable.

In addition to poor market conditions in the first half of 2018, many fruit production areas also suffered from natural disasters, such as the severe springtime cold spell in March, the unpredictable hail and torrential rain in April, and if it was not difficult enough to survive until June, there are still extreme weather conditions now. Gansu, for example, suffered from hail and torrential rain that does severe damage to the apple harvest. Taking everything into account, the overall conditions of the fruit market have not been great in the first half of 2018.

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