INDUSTRIAL NEWS AND ANNOUNCEMENTS

Miss Fresh & The Chilean Blueberry Association convened a news conference for strategic cooperation on January 15th, in Beijing. Vice-ambassador of the Chilean embassy in China, Gustavo Gonzalez; Supervisor of the Eurasian Market Department of the Chilean Fruit Exporters Association, Charif Christian Cavajal; and the Executive Director of the Chilean Blueberry Committee, Andres Armstong, all visited the headquarters of Miss Fresh together. 

They were accompanied on their tour of Miss Fresh headquarters by the founder of Miss Fresh and current president, Zeng Bin; partner in Miss Fresh and Chief Marketing Officer, Xu Xiaohui; and Vice-director of Miss Fresh Convenient Shopping Department, Wang Yong, as well as many high-ranking managers. Miss Fresh and the Chilean Blueberry Association reached an agreement on plans for strategic cooperation before the news conference. At the same time, they announced that the Chilean blueberry known as the "Golden Berry" formally entered Miss Fresh's convenience shopping range."

According to a presentation by founder of Miss Fresh and current president, Zeng Bin, Chilean blueberries quickly became a hot item when they first appeared on the shelves of Miss Fresh sales platforms in 2016. In the production season of that year the sales volume reached up to 1,1 million boxes. On the one hand, Chinese consumers have increased in recent years. Blueberries represent the medium- and high-end fruit import that receives more and more love from Chinese consumers every day. On the other hand, the Chilean blueberry export products outmatch competition in product quality, taste, and price.

High-ranking managers of Miss Fresh and Chilean delegates participated together in the official ceremony that marked the beginning of cooperation on the stage of the news conference. Together they cut the ribbon that marked the beginning of cooperation in convenient shopping. 

Vice-ambassador of the Chilean embassy in China, Gustavo Gonzalez, expressed his eager anticipation for this strategic cooperation with Miss Fresh. He anticipated a great future for the development of self-service shopping models in China. In the future there will undoubtedly be even more varieties of high-quality, fresh Chilean products in the convenient shopping range of Miss Fresh. And this will provide Chinese consumers with even more tastes on the tip of their tongues. It is reported that Miss Fresh will organize in the near future a so-called "fresh food week". That is, they will promote one hot item per week. After cherries and strawberries, it is now time to present to the public the "fresh blueberry week".